- author: Daniel Ndukwu
Sendinblue was launched in 2012 by Armand Thiberge and Kapil Sharma to make it easier for businesses to send transactional and marketing emails. Over the next few years, it evolved into a platform that equips organizations with the tools to handle customer interactions across multiple touchpoints. The CRM aspect of the product focuses on simplicity so your team can get in, find the most important information, and take action on it. As a CRM, it’s ideal for small and medium enterprises in any niche.
Plans & Pricing
Sendinblue has unique pricing when compared to similar companies. Normally, you’re charged based on the number of contacts you have or the number of users attached to your account. Instead of that, it charges based on the number of emails you send every month.
The free plan allows people who’re considering Sendinblue to try out most of the features. It comes with the ability to send 300 emails a day and full access to the Sales CRM. The email marketing features include A/B testing, email template designer, and personalization.
This plan costs $25/m. It comes with all the features from the free plan but increases the sending limit from 300 emails a day to 40,000 emails a month and removes the daily sending limit.
The next step up is the essential plan which costs $39/m. It includes the features from Lite and further increases the sending limit to 60,000 emails a month. It also lets customers remove the Sendinblue logo and gives access to advanced reporting features.
The premium plan is divided based on how many emails you’d like to send. The first plan is $69/m and includes 120,000 emails. The second option is $173/m and includes 350,000. Both variations have the same features which include chat, Facebook Ads management, and unlimited marketing automation. It also supports up to three user accounts.
Finally, it provides an enterprise pricing plan which comes with higher sending limits and a dedicated IP. It also pairs customers with a dedicated account manager, SSO, and SLA.
Features and Functionality
Like many other CRMs, Sendinblue is has a cloud deployment which makes it possible to access your contact database from anywhere. Most, if not all, web browsers are supported. It has a mobile app but it doesn’t support the CRM functionality so if that’s the main reason why you want to use Sendinblue then it’s not worth downloading. At its core, the CRM is a basic tool that has a few features which make it useful.
This isn’t quite as advanced as a fully-fledged project management tool like Monday or Zoho but it does just enough to keep you on track. You can choose from a limited number of tasks such as email, call, meeting, lunch, and a todo. When selected, it asks for basic information like date, time, duration, the contact, and who’s in charge of the task. It’ll keep you organized but it won’t give you a deep look into your sales pipeline or provide detailed reporting.
With the chat functionality, you’re able to capture and qualify leads. After adding them to the CRM, it becomes simple to keep track of the relationship, add notes, and eventually close the deal.
This is one of the most important aspects of a CRM. Sendinblue uses lists to organize contacts based on criteria you find important to your organization. One contact can be on more than one list and you can also add custom attributes.
The marketing automation features are a different aspect of Sendinblue but work seamlessly with the CRM. Take contacts from your CRM and enter them into different workflows based on their behavior or other criteria. Send personalized messages before you take a sales call or even pitch them directly from the email.
Ease of Use
One thing the CRM has going for it is its simplicity but It lacks a lot of the features you’ll find in other CRMs. Those features, though useful, create complexity for users. The Sendinblue CRM doesn’t have that issue.
When you first sign in, you have the option of adding it as one of the menu options and setting up your first contact list. After that, it’s a matter of editing details and organizing contacts the way that works best for you.
Contacts & Users
Contacts can be added manually by clicking a button and filling out the details on the page that loads. It asks for basic information like name, email, phone, etc and also prompts you to add the contact to a list and assign it to yourself or another team member.
There’s no dedicated sales pipeline feature that lets you visualize lead value and deal flow. Instead, you can assign tasks that need to be carried out and add notes against the contact record. When you or someone needs quick information about the overall progress of multiple leads (or estimated contract value) through the sales pipeline, you’ll have to manually go in and find it based on the notes you wrote against a contact record.
Reporting & Integrations
It doesn’t have reporting for the activities you performed through the CRM but you can view prebuilt reports for the marketing automation workflows set up for CRM contacts. Sendinblue is an email marketing service itself so it doesn’t offer integrations with other email tools.
With that being said, it does have a wide range of integration partners such as Magento, Shopify, and Google Analytics. Integrating with other services is as simple as copying and pasting a few lines of code.
Pros & Cons
- Simple interface
- Easy to get up and running
- Integrates seamlessly with the rest of the platform
- Free to use the CRM
- Lack of reporting features
- Can't visualize your sales pipeline
It offers support via multiple channels and in multiple forms to cater to its large customer base. From online reviews, it seems the support is quite responsive. I contacted them on a Saturday night about an account issue and had an answer when I woke up. With that being said, support is limited based on the pricing tier you choose.
Phone SupportPhone support is available during business hours to customers on the Essential plan and above.
Live Online ChatLive chat is available for Essential plan customers and above.
Video TutorialsVideo tutorials are available on YouTube.
FAQThere’s a dedicated FAQ section and a detailed knowledgebase.
BlogIt publishes a regular blog that focuses on email marketing and marketing automation.
As a whole, Sendinblue is a powerful marketing platform that’ll help small and medium businesses grow their contact list and revenue. The CRM platform has a few benefits for an organization that’s just getting started with relationship management.
With it, you’re able to upload your contacts, categorize them into lists, and also add customer attributes. This allows you to use the marketing automation features to send timely messages that move them further down your sales funnel.
The rest of the features are basic. You can choose from half a dozen tasks but the reports are lacking and there’s no visibility into your sales pipeline. With that being said, the CRM itself is free and offers the essential features needed to get started.