06.02.19 | 0 Comments|
Technology is always changing and it’s picked up the pace in recent years. Advanced communication tools have emerged to match the buying behavior of consumers in the 21st century. As markets evolve, the one thing that’s never going to change is the need for small businesses to grow. That’s why your salespeople need reliable help to keep up with consumers in this fast-paced environment. CRM systems were created to maintain or develop relationships, manage, and improve sales. Today we’re going to identify the best CRM for small business. The battle is on between Pipedrive vs Salesforce.
The growth of CRM software is largely due to how easy they help companies collect useful data about their prospects or existing customers in real-time. Especially, as consumers continue to shift their medium of communication preference to mobile devices and email.
Consider this. Almost every enterprise/large business now uses CRM solutions to manage their sales activities. Also, a study by Nucleus Research found that for every dollar invested in CRM, companies get $8.71 back in sales! No wonder the race was on to develop the best CRM for small business and it came down to Pipedrive vs Salesforce.
But, there are several things to consider when shopping for the best CRM for small business, such as features and price point.
Hands down, two of the best CRM for small business on the market are Pipedrive and Salesforce. Worth noting is how much simpler the Pipedrive features are to implement but more on this later. We’re going to compare them side-by-side. Let’s get started.
They both offer sales automation, which means that you can automate your workflow. For instance, you can automatically send personalized emails to certain prospects once you’ve moved them up or down a level in your pipeline based on set triggers.
Bi-directional CRM syncing is also a feature shared by both software. This means that you can sync with other applications such as Slack or Asana to pull data that can be used in your sales activities through an API (applications programming interface). Salesforce and Pipedrive integrations are great! Overall, email integration, reporting, and statistical tools are excellent for both CRM.
Pipedrive and Salesforce both reside or are hosted in the cloud. That means you won’t have to worry about losing your data because redundancy measures such as data backup are taken care of by the CRM provider. Furthermore, salespeople can log in to your CRM from anywhere in the world with Internet access.
Contact management is one of those requirements for CRM that is non-negotiable. While both Pipedrive and Salesforce have this, Pipedrive features are a lot better because of their timeline view. It simplifies the way you manage the relationships you’ve earned with your customers and teammates. In addition, custom tagging lets you easily filter people later (i.e. by job title). Not only that, you can schedule and make phone calls with a simple click from the timeline view. However, small businesses can switch between a simple list and the timeline view when looking at contacts.
Both organizations allow lead scoring and segmentation. Meaning that you can score prospects based on how likely they are to become paying customers and segment/separate leads accordingly. This is especially useful for filtering your leads so that you can prioritize areas of focus (i.e. emailing hot prospects vs cold ones).
We found Pipedrive’s interface was more useful in terms of being able to keep in touch with past and present customers, including employees. Compared to Salesforce, which we found less efficient when it came to looking through and managing contacts.
However, features aren’t the only things to consider when looking for the best CRM for small business. You may have other software that you’re already using on a daily basis and may be integral to your operations. This is where Salesforce and Pipedrive integrations become crucial.
Let’s consider the advantages and disadvantages of using Pipedrive vs Salesforce and perhaps, come to a conclusion on the best CRM for small business.
Now let’s look at pricing for both CRM systems.
Salesforce is a heavy-duty CRM that comes with tremendous amounts of features. It incorporates AI technology, which is probably part of why it’s a tough CRM to use but also makes it effective.
Pipedrive features are very useful and have proven beneficial to many small businesses. It’s ultra simple to utilize, able to make your sales processes efficient, and employees more productive while maintaining a simplified UI. It’s way more affordable than Salesforce too. That’s why Pipedrive’s got our vote as the best CRM for small business.
Our goal is to provide answers to all of your questions so you can make a confident purchasing decision. We welcome your feedback, so please email us at service@ top5-crm.com with suggestions and questions. We’d love to hear from you!