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Our marketing experts stay up-to-date on the industry’s latest trends and provide you with everything you need to know about CRM software. Browse our articles to make the best decision for your business needs. Leave us your questions and comments!

*The following tips and articles are solely recommendations and should not be considered as professional advice.

CRM for salesCRM for Small BusinessCRM strategyGuides & tipsLead management

7 Underrated CRM Features that Impact Your Bottom Line

Pavel Aramyan | 15.07.19 | 0 Comments

While standard CRM features like sales forecasting, pipeline management, and automation bring lots of value to businesses, many less popular, yet highly effective CRM features get overlooked. In this article, we will go over seven underrated CRM features that users tend to neglect the most....

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20 Key CRM Terms You Should Know

Gabriel Nwatarali | 19.06.19 | 0 Comments

The world of digital marketing has grown drastically over the years. More people have improved connections to the Internet and technology, which means we’ve become more connected than ever. Today several important tools are necessary for business success. The most prevalent of them being CRM,...

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Why You Need Live Chat for Business

Daniel Ndukwu | 20.05.19 | 0 Comments

It’s hard to visit a handful of websites without seeing a little chat icon in the bottom right or left corner of the page demanding your attention. Live chat for business has exploded and for good reason: it works. The best live chat software allows...

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Switching CRMs: Everything You Need to Know

Daniel Ndukwu | 10.04.19 | 0 Comments

As your business grows, it may be necessary to upgrade your CRM because it doesn’t meet your needs anymore or it’s been out-innovated by the competition. Whatever the reason, switching CRMs isn’t an easy process. It contains many important data points that need to be...

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The Benefits of Using Mobile CRM Apps

Daniel Ndukwu | 07.03.19 | 0 Comments

Your CRM is an essential part of closing deals and keeping your customers happy. In today’s world, you’re no longer glued to your desk.  Work is much more fluid. In fact, the work never really ends. This presents a special challenge. How do you stay...

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Best CRM for Small Business: Pipedrive vs Salesforce

Gabriel Nwatarali | 06.02.19 | 0 Comments

Technology is always changing and it’s picked up the pace in recent years. Advanced communication tools have emerged to match the buying behavior of consumers in the 21st century. As markets evolve, the one thing that’s never going to change is the need for small...

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The 7 Biggest CRM Trends for 2019

Alicia Schneider | 03.01.19 | 0 Comments

As a new year kicks off, countless companies are desperately searching for the latest in CRM trends of 2019. This is quite a recent development, with CRM technology only recently moving from the niche CRM industry itself and onto everyone’s radar. You needn’t be a...

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CRM Metrics to Measure Success

Ethan Willse | 13.12.18 | 0 Comments

Apart from streamlining your business processes, CRM systems provide you with a wealth of data known as CRM metrics. Why are these metrics vital your company’s bottom line? They help you measure CRM success and the performance of different business units. You can use this...

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Santa’s CRM is Coming to Town

Alicia Schneider | 03.12.18 | 0 Comments

Santa Claus is coming to town, and he’s more prepared than ever before. In 2018, Santa has learned that the only way to achieve holiday campaign success is to let a CRM handle the list-checking, sleigh-planning, toy management, and everything else. We’re pretty certain that...

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Organize Your Black Friday Promotion & Outsmart Large Retailers

Pavel Aramyan | 06.11.18 | 0 Comments

As the holiday season is approaching, it seems that all the retailers around the world are ready to come together with one ultimate goal: beating Amazon. The online giant accounted for over 50% of all internet deals in 2017. While bringing down the biggest industry...

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CRM for Sales Teams: A Necessary Tool

Maab Saleem | 21.10.18 | 0 Comments

Sales agents like to be vigilant in their dealings with leads and customers. Their productivity is often dependent on their efficiency, more than anything else. This is why some sales teams frown at the concept of using a seemingly cumbersome software. They also assume that...

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10 Steps to Building a Successful CRM Strategy

Darren Gordon | 13.09.18 | 0 Comments

CRM is more than just software. It is an essential tool which helps your business in establishing loyal and trusted relationships with your clients. It was found that CRM increases the revenue by 41% per salesperson on average. Despite being such an important tool, a...

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How to Determine Your Customer Acquisition Cost

Pavel Aramyan | 27.08.18 | 0 Comments

With the growing amount of internet-based businesses and web-focused advertising, customer acquisition cost (CAC) has become a key metric for most companies nowadays. Only a decade ago, the best strategy to acquire new customers was to invest heavily in various marketing channels such as advertising,...

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3 CRM Alternatives to Salesforce for Real Estate Agents

Wess Derryl | 13.06.18 | 0 Comments

Leads are the lifeblood that fuel any sales-oriented business nowadays. If you’re not staying on top of your lead management efforts, you’re not only missing out on potential opportunities, but you also risk losing existing customers to the competition. While Word docs and Excel spreadsheets...

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Guide: How to Compare CRM Software for Small Businesses?

Darren Gordon | 29.03.18 | 0 Comments

Customer relationship management (CRM) is a dedicated technology designed to streamline your company’s interactions with leads, prospects, potential and existing customers, colleagues, and suppliers. A CRM system helps organize, automate, improve, and accelerate various aspects of contact management, sales management, marketing and sales processes, team...

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7 Must-Have CRM Features

Melissa Till | 08.03.18 | 0 Comments

The modern business truth is that every single lead, potential, or existing customer you have is actually your only customer. At least that's the truth from their perspective. Customers expect nothing less than perfect service. They want maximum efficiency regardless of their stage in the...

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Mistakes to Avoid When Writing Sales Emails

Darren Gordon | 22.02.18 | 0 Comments

If you think email marketing is dead, think again! With the right strategy that ensures your emails grab attention and promote action, email marketing is still one of the most productive and cost-effective forms of selling. The key here is to do them right! There...

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5 Tips for Onboarding New Sales Reps

Darren Gordon | 16.02.18 | 0 Comments

As a small business owner, hiring your first sales rep can seem extremely daunting. Not only do you need someone who you can trust with the time and money you’ll invest in them, but also someone who will be as passionate about your business as...

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Use a CRM to Track Leads and Boost Business

Merav Levkowitz | 16.01.18 | 0 Comments

Sometimes, running a business in 2018, whether large or small, can feel like an intense game of dodgeball. Clients and prospects can send emails, call, text, fill out contact forms on your site, chat with a live representative, and/or contact you via Twitter, Facebook, and...

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Customer Relationship Management: The Essentials

Melissa Till | 09.01.18 | 1 Comments

Customer Relationship Management (CRM) refers to the act of building and maintaining positive relationships with current and potential customers. The importance of this approach cannot be overstated, since the kind of relationship that you enjoy with your customers is extremely significant in determining the success...

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