Lead management

How to Determine Your Customer Acquisition Cost

Pavel Aramyan 08/27/18 | | 5 Comments

With the growing amount of internet-based businesses and web-focused advertising, customer acquisition cost (CAC) has become a key metric for most companies nowadays. Only a decade ago, the best strategy to acquire new customers was to invest heavily in various marketing channels such as advertising,...

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Customer Relationship Management: The Essentials

Melissa Till 01/09/18 | | 5 Comments

Customer Relationship Management (CRM) refers to the act of building and maintaining positive relationships with current and potential customers. The importance of this approach cannot be overstated, since the kind of relationship that you enjoy with your customers is extremely significant in determining the success...

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