Guides & tips

Using Your Black Friday & Cyber Monday Customer Data for Follow Up

Daniel Ndukwu 11/25/19 | | 5 Comments

Black Friday and Cyber Monday signal the beginning of the holiday season and businesses that participate can expect an influx of new customers. With each sale, you get a wealth of customer data that can be used during the holiday season and beyond. This data...

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7 Underrated CRM Features that Impact Your Bottom Line

Pavel Aramyan 07/15/19 | | 5 Comments

While standard CRM features like sales forecasting, pipeline management, and automation bring lots of value to businesses, many less popular, yet highly effective CRM features get overlooked. In this article, we will go over seven underrated CRM features that users tend to neglect the most....

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20 Key CRM Terms You Should Know

Gabriel Nwatarali 06/19/19 | | 5 Comments

The world of digital marketing has grown drastically over the years. More people have improved connections to the Internet and technology, which means we’ve become more connected than ever. Today several important tools are necessary for business success. The most prevalent of them being CRM,...

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Switching CRMs: Everything You Need to Know

Daniel Ndukwu 04/10/19 | | 5 Comments

As your business grows, it may be necessary to upgrade your CRM because it doesn’t meet your needs anymore or it’s been out-innovated by the competition. Whatever the reason, switching CRMs isn’t an easy process. It contains many important data points that need to be...

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The Benefits of Using Mobile CRM Apps

Daniel Ndukwu 03/07/19 | | 5 Comments

Your CRM is an essential part of closing deals and keeping your customers happy. In today’s world, you’re no longer glued to your desk.  Work is much more fluid. In fact, the work never really ends. This presents a special challenge. How do you stay...

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CRM Metrics to Measure Success

Ethan Willse 12/13/18 | | 5 Comments

Apart from streamlining your business processes, CRM systems provide you with a wealth of data known as CRM metrics. Why are these metrics vital your company’s bottom line? They help you measure CRM success and the performance of different business units. You can use this...

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How to Determine Your Customer Acquisition Cost

Pavel Aramyan 08/27/18 | | 5 Comments

With the growing amount of internet-based businesses and web-focused advertising, customer acquisition cost (CAC) has become a key metric for most companies nowadays. Only a decade ago, the best strategy to acquire new customers was to invest heavily in various marketing channels such as advertising,...

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7 Must-Have CRM Features

Melissa Till 03/08/18 | | 5 Comments

The modern business truth is that every single lead, potential, or existing customer you have is actually your only customer. At least that's the truth from their perspective. Customers expect nothing less than perfect service. They want maximum efficiency regardless of their stage in the...

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Mistakes to Avoid When Writing Sales Emails

Darren Gordon 02/22/18 | | 5 Comments

If you think email marketing is dead, think again! With the right strategy that ensures your emails grab attention and promote action, email marketing is still one of the most productive and cost-effective forms of selling. The key here is to do them right! There...

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Customer Relationship Management: The Essentials

Melissa Till 01/09/18 | | 5 Comments

Customer Relationship Management (CRM) refers to the act of building and maintaining positive relationships with current and potential customers. The importance of this approach cannot be overstated, since the kind of relationship that you enjoy with your customers is extremely significant in determining the success...

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