Nutshell
maabs
About the brand
Nutshell is a software company that offers cloud-based customer relationship management (CRM) solutions to businesses in over 50 countries. Founded in 2009 and headquartered in Ann Arbor, Michigan, the company provides an AI-first CRM platform that can be expanded with marketing and engagement tools. Nutshell positions itself as an all-in-one platform for sales and marketing teams, with a strong focus on the B2B market. Their flagship product, Nutshell Sales (CRM), simplifies... and automates pipeline and contact management. It includes built-in reporting, AI agents, collaboration features, and hundreds of integrations designed to streamline prospecting, lead nurturing, and closing deals. All users receive expert support, regardless of their plan. It has largely positive reviews on Capterra and Gartner. Also, it has won G2 and Software Advice awards. Read more
9.0
Price
9.0
Ease of use
8.0
Features
9.0
Service
8.8
Overall
Our Verdict
Nutshell CRM is a great choice for small to mid-sized businesses (SMBs) who want a CRM that’s simple, quick, and easy to adopt. It is well-regarded for its customer support, often outshines higher-priced enterprise solutions that fall short in this area.
Its intuitive, visual interface is probably its biggest strength. Once in place, automations and integrations further simplify workflows. Reporting is another strong point, with detailed insights available with minimal setup. Teams can choose from a variety of report types and customize them as needed.
Overall, Nutshell is a cutting-edge and relatively accessible CRM solution. It may not have multi-layered dashboards or granular customizations, but it does provide most of the features and capabilities you’ll find with competitors. It’s highly recommended for smaller teams, as it’s cost-effective, and there’s no minimum user requirement.
Pros
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User-friendly, intuitive interface
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Onboarding and migration services
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AI-based efficiency automations
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Advanced prospecting tools and insights (Nutshell IQ)
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High-quality customer support across all plans
Cons
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Lower-tier plans have limited features
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Marketing tools are not comprehensive
Products & Pricing
Nutshell offers several different plans priced per user. The rates are monthly, but annual rates are cheaper than monthly ones. Also, there’s a 14-day free trial for all plans. Regarding pricing, Nutshell is more cost-effective than other mainstream CRMs, especially for small businesses.
Here are the different plans:
- Pro: This plan costs $42 per user per month (billed annually). It includes unlimited storage, contacts, accounts, five customizable pipelines, email sequences, and a full reporting suite. It’s suitable for small teams.
- Business: This plan costs $59 per user per month (when billed annually). It includes everything the Pro plan offers, plus even more pipelines, markets, teams, etc., and unlimited use of Notetaker (AI-powered), audit logs, and a full version of meeting scheduling.
- Enterprise: This plan costs $79 per user per month and is billed annually. It’s designed for larger companies and teams that need customized reporting, access controls, and unlimited resources. It also includes phone support and API support.
In-depth review

Features & Functionality
Nutshell covers all the core features you’d expect in a CRM, including contact and account management, reporting, lead tracking, email automation, and meeting scheduling. Advanced features are available in higher-tier plans, but many smaller teams may find the essentials more than enough.
The platform can be accessed via the web and the Nutshell apps for mobile (Android and iOS).
Here are the unique features and capabilities of Nutshell:
AI-Powered Efficiency Tools
Nutshell calls itself an AI-First CRM, and for that, they’ve incorporated several tools designed to automate tasks and save time. For sales teams, perhaps the most handy ones are the AI Meeting and Call Summarization. This feature eliminates the need for sales representatives to manually log notes after conversations.
Another AI feature worth mentioning is the AI email replies, which help sales reps respond to prospects and leads promptly. There’s also timeline summarization, which speeds things up by providing context on the customer.
Nutshell IQ
This is an integrated intelligence suite designed to help businesses find and qualify new leads. Nutshell IQ includes tools for Visitor Identification, which pinpoints the companies and individuals visiting a website. Sales Prospecting allows users to search through a large database to build targeted prospect lists. It also offers Contact Enrichment to locate specific individuals working at companies already in the CRM (over 200 million contacts in their database).
All-In-One Platform
Nutshell isn’t your bare bones CRM. It brings other core client-winning functions, such as marketing and engagement, into the mix. These are offered as add-ons, allowing teams the flexibility to choose them if needed. Prices are similar to the Sales solution.
This Marketing Pro solution includes built-in email marketing with custom audience segmentation and landing page creation. Similarly, the Engagement Pro suite offers Web Chat and 1:1 SMS capabilities. This consolidation helps businesses avoid the cost and complexity of integrating multiple third-party tools.
Dedicated Support and Professional Services
Unlike its competitors, which charge extra for onboarding and support, Nutshell offers free, live support to every customer. This includes complimentary assistance with data migration from other CRMs (like Zendesk, Salesforce, or HubSpot), an optional self-onboarding guide, and free resource downloads. Dedicated customer support is included with all plans.
Ease of Use
What sets Nutshell apart is its user-friendliness and minimal learning curve. It has even won awards for ease of use. Customers often highlight its intuitive and straightforward interface.
It also helps immensely that Nutshell offers onboarding services for free, which helps new clients quickly train their sales staff on the platform. Setting up some automations and integrations may be a bit challenging, but customer support is available to help with such issues.
Some users report that the mobile apps from the platform are somewhat dismal, but overall, most clients report high satisfaction as far as ease of use goes.
Contacts & Users
Contacts represent the people and companies your business interacts with. Nutshell brings all contacts in a centralized repository and dashboard. In addition to the actual contact information, it also stores all relevant customer information, communication history, and sales activity to maintain a unified customer profile. These records give sales reps context on where leads are in the pipeline, what the last touchpoint was, and how best to reach them. This information helps them do their jobs more effectively.
The Enterprise plan offers access controls for internal users. They can access contacts if they have permission and perform functions specific to their role, guaranteeing accountability and compliance. The only downside is that this feature isn’t standard across the board.
Reporting & Integration
Nutshell has a separate section for reporting and analytics. You’ll get a report based on your sales data as soon as you click on it. But you can also play around to produce more reports that go into the specifics of your sales operations, like activity reports, funnel reports, forecast reports, and loss reports.
The different filters and timeline adjustments let you see patterns and get to the bottom. Snapshot reports are useful for seeing trends over a larger period and how the business is doing. Custom reports can be produced for bigger teams overseeing larger B2B sales pipelines. The best part is that these reports are presentation-ready, so sales teams can show them to the C-Suite quickly.
Nutshell has over 5,000 integrations, which means sales teams use tools and platforms daily can seamlessly share data with Nutshell. It also automates and streamlines tasks like communication and file sharing. You have the usual integrations like Google Workspace, Microsoft 365, QuickBooks, Slack, and WordPress. There are also many sales-specific integrations, such as making calls, scheduling meetings, and sending emails.
Nutshell also uses connectors like Zapier, which allows users to integrate with thousands of additional third-party applications.
Customer Service
Nutshell offers as it calls world-class customer support for all users. Free live support is included in all plans. And the support is actually provided by representatives, not chatbots. Enterprise plan subscribers also get phone support. Response times are fast. Additionally, Nutshell has a solid help center with tons of great resources, including a rich collection of guides, tutorials, and videos (including Self-Onboarding) to help customers find answers to their questions.
Phone Support
Scheduled phone support is available for enterprise users
Live Online Chat
Dedicated customer support representatives are available round-the-clock
User Reviews
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We make the best effort to present up-to-date information; however, the terms of each offer can be revised according to the service provider’s discretion. The above shall not be considered as an expert or professional advice for any matter.
9.0
Price
9.0
Ease of use
8.0
Features
9.0
Service
8.8
Overall
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