Kintone Review

flag Simplify & customize your workflows
  • Customized apps for every role & industry

  • No coding or special skills required

  • Industry-wide recognition

  • Drag and drop tool

Pros & Cons

  • Can build fully customizable workflows based on existing processes
  • Flexible reports can be tailored to show data you find important
  • Automation of multiple steps in your workflow
  • Communicate with team via group messages based on topic/spaces
  • Takes a bit of getting used to than standard CRM systems because of its customizability
  • It requires 5 users minimum to use

Plans & Pricing

Kintone is unique amongst CRM and no-code platforms. Instead of offering multiple pricing plans based on features, usage limits, etc. it only offers a single pricing plan. Customers get access to all features and there are no usage limits to speak of.

The pricing plan itself is $24/mo per user. The challenge is that you’ll need to pay for at least five users so the true entry level price is $120/m. This may be due to the fact that Kintone only shows its true power when you’re using it to collaborate with other team members to optimize sales processes.

Because of the 5-user requirement, Kintone’s starting price is higher than most other CRMs on the market. If, on the other hand, you have more than five users then Kintone is an inexpensive option when you consider what it’s offering.



Kintone is a subsidiary of the organization named Cybozu. Founded in 1997 by David Landa, it has been growing for over two decades. Today, it’s a robust no-code/low-code platform that allows brands to create custom workflows and databases. With its tools, you’re able to create a truly custom CRM to meet the needs of your organization.


  • "Price"
    8 /10
  • "Features"
    8 /10
  • "Ease of Use"
    8 /10
  • "Help and Support"
    7 /10

Features and Functionality

Kintone is a bit different from other CRMs because it’s a workflow builder. That means you’re able to construct unique sales pipelines that don’t have the traditional constraints of a CRM. This is both positive and negative. It’s positive because you have more flexibility to create workflows that mirror your internal processes. It’s a negative because it can take longer to get ramped up. With that being said, there are templates (referred to as apps) for CRMs that you can access with a click and many other features to enhance your work.

Built-in messaging

The platform comes with a feature known as conversations. It allows you to append chats/conversations alongside the specific piece of information you’re interested in. Instead of adding files to your discussion, you can have a discussion right on the file. This is applicable to any kind of data within the application. These conversations can be grouped by project or text for easy discoverability.

Automated workflows and reminders

As mentioned previously, you can build custom workflows to match your internal processes. Those workflows aren’t static. You’re able to set up custom rules that reduce manual labor and increase efficiency. For example, if a lead has been identified as an SQL, you can change a contact record and then it’ll automatically notify the right person. This is just one of the many ways to use the automation tools.


Kintone gives you the ability to create areas in the application that contain grouped information such as sales workflows, documentation, related conversation, etc. It’s a hub for your team to come together and collaborate while saving time and resources looking for the right files or tools.

Ease of Use

Kintone has spent a lot of time working on its application so that users with varying technical abilities can quickly get up to speed. Even though they’ve done a lot in this regard, there’s still a learning curve that new users need to tackle before they can become proficient with the tool. This is alleviated a bit by the pre-built app templates.

The challenge with Kintone is that its knowledgebase doesn’t go in-depth into the best ways to create workflows and how to use other features of the tool. Because of this, it may be more difficult than other platforms to achieve the same outcome. The customer support team is usually responsive so if you reach out to them, they can guide you through most challenges.

Contacts & Users

There are multiple ways to add contacts to Kintone. It can be pulled from other projects and databases within the software, you can manually enter them, take advantage of the API, or even upload a file with contact information.

After contacts have been added, you can interact with them using a table view. Each record contains information such as company name, name of contact, title, etc. Of course, these records can be customized to fit the needs of your business. Clicking any contact will open another page with more information related to your contacts. You can also tag teammates and send messages related to the contact record.

Reporting & Integrations

One of the areas Kintone excels is the reporting. Instead of static prebuilt reports, you can analyze almost any type of data you’ve collected. This includes sales pipeline information, closed deals, lead velocity, etc. In fact, it’s only limited by your imagination. Data can be presented using different types of graphs and charts such as pie charts, line charts, bar graphs, etc.

You can further extend the functionality of Kintone using third-party integrations. Kintone refers to these as extensions and there are a few dozen of them in its library. This isn’t as varied as other CRM tools but it should be enough to get you started. If the integration you’re looking for isn’t available, you can build your own API connection to the apps you use. Some of the notable integrations include QuickBooks, Box, Formstack, and Gmail.

Customer support

Kintone offers multiple support options to its customers and free trial users. These include live chat, email support, and by phone. The phone number is a bit difficult to find and isn’t readily available on the contact page. The consensus online is that the support is knowledgeable and responds quickly. When I reached out, I couldn’t get a response via live chat even after waiting for over 30 minutes. I may have just had bad luck.

  • 24/7 Help & Support
    Phone support is available but the contact number can be difficult to find.
  • Live Online Chat
    Live chat is also availale for all customers.
  • Email
    Email support is available and it takes a few hours to get a response.
  • Video Tutorials
    There are multiple video tutorials and training webinars on the official website.
  • FAQ
    It has FAQs on the marketing site and a knowledgebase that covers many of the features.
  • Blog
    The blog focuses on remote work, productivity, team collaboration, and related topics.

Final Word

Kintone is a no-code workflow management platform that has a different approach to CRM software. Instead of boxing you in to pre-built workflows, it allows you to create exactly what you need without additional bloat. You’re able to generate custom reports, automate many steps in your sales process, and integrate with a focused collection of third-party tools.

Even though it has a lot going for it, the support team can be difficult to reach at times and it has steeper entry level pricing than comparable software. If you have a larger team and are technically knowledgeable then Kintone has many advantages you can’t see in other CRM software which will make it a great choice for small and medium businesses.

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Daniel Ndukwu>
Daniel Ndukwu

Daniel is a small business owner at large helping his peers navigate the challenges they experience on a day to day basis. His philosophy is simple, if it isn’t broken you can still make it better.

We make the best effort to present up-to-date information; however, the terms of each offer can be revised according to the service provider’s discretion. The above shall not be considered as an expert or professional advice for any matter.

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