Reviews

Constant Contact, founded in 1995, is one of the oldest and most popular email marketing platforms. The company is based in Waltham, Massachusetts, and has focused on helping small businesses from the start. It provides tools that make it easy for them to promote their products and services through email and social media. While it began as an email marketing service, Constant Contact has grown into a full digital marketing platform that helps small businesses attract customers, build stronger relationships, and increase sales. Constant Contact’s core offering focuses on email and digital marketing, providing features such as a drag-and-drop email editor, marketing automation, contact segmentation, social media marketing, and reporting. It offers an all-in-one Lead Gen & CRM platform (acquired through SharpSpring). While there are overlaps between Constant Contact’s main digital marketing platform and this new solution, the latter caters to sales teams better with features built for lead scoring/nurturing and sales-specific analytics.

Nutshell is a software company that offers cloud-based customer relationship management (CRM) solutions to businesses in over 50 countries. Founded in 2009 and headquartered in Ann Arbor, Michigan, the company provides an AI-first CRM platform that can be expanded with marketing and engagement tools. Nutshell positions itself as an all-in-one platform for sales and marketing teams, with a strong focus on the B2B market. Their flagship product, Nutshell Sales (CRM), simplifies and automates pipeline and contact management. It includes built-in reporting, AI agents, collaboration features, and hundreds of integrations designed to streamline prospecting, lead nurturing, and closing deals. All users receive expert support, regardless of their plan. It has largely positive reviews on Capterra and Gartner. Also, it has won G2 and Software Advice awards.

SugarCRM is a technology company that provides a holistic, B2B-focused customer relationship management (CRM) platform. Founded in 2004 as an open-source project, it has since grown into a proprietary solution with products covering various sales and marketing needs. Today, SugarCRM serves more than 4,000 customers across 120 countries and is regarded as a leading CRM for B2B businesses. The core of SugarCRM is the Sugar platform, a flexible and scalable framework that supports a range of business applications. These tools help automate key processes and give businesses a unified view of the customer journey. The platform includes Sugar Sell for sales automation, Sugar Market for marketing automation, and Sugar Serve for customer service.

Klaviyo was founded in 2012 by Andrew Bialecki and Ed Hallen to address the gap between marketing and customer data. They built a CRM platform specifically for B2C brands. In fact, Klaviyo claims to be the only CRM built just for B2C. Today, more than 169,000 brands use Klaviyo to improve how they connect with their customers. Klaviyo began as a customer database tool and quickly expanded to include email and SMS marketing, eventually growing into the full CRM platform it is today. Some of its well-known customers include Unilever, Mattel, Dollar Shave Club, and Vans. Its core features include marketing automation through email and SMS, advanced customer segmentation, AI-driven personalization, and a centralized customer hub to support better service. Klaviyo also offers over 350 pre-built integrations with popular e-commerce platforms, helping brands get a complete view of their customers in one place.

With over 7 million users, QuickBooks is one of the most popular accounting platforms for small and mid-sized businesses. Although it still offers a desktop version, the majority of business owners favor the cloud-based QuickBooks platform, which can be accessed on practically every device. Coupled with easy accessibility, this accounting platform also has various plans available, depending on the size and needs of your business.

With over 7 million users, QuickBooks is one of the most popular accounting platforms for small and mid-sized businesses. Although it still offers a desktop version, the majority of business owners favor the cloud-based QuickBooks platform, which can be accessed on practically every device. Coupled with easy accessibility, this accounting platform also has various plans available, depending on the size and needs of your business.

Capsule CRM is a customer relationship management (CRM) platform developed by Zestia, a software company specializing in business productivity tools. Designed for small and medium-sized businesses, Capsule aims to simplify how companies interact with their customers. Core features include contact management, deal tracking, sales pipeline visualization, task management, and basic reporting. Capsule allows users to store customer information in a centralized database, track interactions such as phone calls, emails, and meetings, and visualize the progress of sales deals through different stages of the sales pipeline. The platform also includes features to manage tasks, set reminders, and collaborate with colleagues on customer accounts. Basic reporting capabilities offer insights into sales activity and performance. By providing a centralized platform for customer data and interactions, Capsule aims to improve communication within sales teams, streamline sales processes, and ultimately enhance customer relationships.

Salesforce is one of the largest software companies in the world with hundreds of billions of dollars in market valuation. Founded in 1999 by former Oracle executive, Marc Benioff, Salesforce is headquartered in San Francisco, California, and known for its full-integrated CRM software. The Salesforce Customer 360 is a collection of industry-leading, AI-powered CRM products built to help businesses build and keep effective customer relationships across several platforms. With loads of integrations and partnerships, Salesforce has enabled businesses of all sizes to collect and track their customer data in one place.

Salesforce est l’une des plus grandes entreprises de logiciels au monde, avec une valorisation de centaines de milliards de dollars. Fondée en 1999 par Marc Benioff, ancien dirigeant d’Oracle, l’entreprise est basée à San Francisco, Californie, et est reconnue pour son CRM entièrement intégré. Salesforce Customer 360 est une suite de produits CRM alimentés par l’IA, conçue pour aider les entreprises à gérer et fidéliser leurs clients sur plusieurs plateformes. Grâce à un vaste écosystème d’intégrations et de partenariats, Salesforce permet aux entreprises de centraliser et suivre leurs données clients en un seul endroit, quel que soit leur secteur d’activité.